Brian Jackson, the CMO of Kinsta, first tried OneSignal on his personal blog. After seeing great results, he worked with the team at Kinsta to add it to their company website and blog.
"Besides our newsletter subscribers, we wanted to have another source of ‘instant readers’ we could reach right after we published our latest tutorial," explained Brian Jackson. "We were also looking for additional ways to increase our overall website traffic."
Since Google no longer allows websites to show popups, websites like Kinsta have had a harder time building a list of email subscribers. Push notifications have become a perfect alternative.